The
Australian ABC television show “The Gruen Transfer” hosted by Wil
Anderson started to promote itself early in 2008 with a series of
satirical television commercials. This captured my attention and led me
to the Gruen Transfer website where I learned about the “Consumers
Revenge” segment they were planning. Viewers could produce their own
television commercials by using pre-filmed footage or coming up with
something entirely of their own creation. I saw this as a great
opportunity and animated the mock beer commercial “Worth Coming Back
For”.
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